Trader Joe’s
Grocery shopping doesn’t have to be a chore. In this current economy, it shouldn’t break your bank either. With a speculative campaign, we sought to make Trader Joe’s even more accessible.
Beat the aisle-xiety.
We wanted to make Trader Joe’s a welcoming environment for all shoppers. By introducing an inclusive app and acknowledging some of the challenges grocery store shoppers face, Trader Joe’s can become the ultimate stop for shoppers.
Social Savvy
By utilizing humorous and straight forward copy, I wanted to showcase that this store and brand is for the everyday person.
The Team
Art Director/Designer: Hunter Reed
Strategist: Maddie Knapp
Copywriter: Cori Caplinger & Jackson Knox