The Oregon Innovation Challenge (OIC)
What excites more than innovation? The mission was simple: rebrand OIC to give it a fresh new vitality and find the voice to accompany it.
Impact & Personablity.
No matter your walk of life, you have the ability to do something big. Through multiple advertising routes; flyers, social media, and posters - we sought to entice the potential ideator.
Enrapture & Reflection
A book can capture the true essence of a year past. By writing an end-of-year book for OIC, we provided a tangible encapsulation of the organization’s 2022 - 2023 year.
The Team
Directors: Amy Menendez & Autumn Soucy
Account Manager: Joe Naughton
Art Director: Shane Johnson
Copywriters: Cori Caplinger & Sadie Owens
Designer: Sofia Cruz
Media Planners: Carly Rode & Rachel Bacon
PR/Social Strategists: Maggie Morford & Sarah Dougherty
Producers: Chase Rogers & Derek Heath
Project Manager: Kayleigh Ronnow
Strategists: Carmelli Heiss & Maia Elliot